Sneaker Wars: Adidas V. Puma

The tangled rivalry that shaped sports.

2025 7.8

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

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1
A Rivalry Begins
2025-09-24
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
2
From the Courts to the Streets
2025-09-24
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
3
Win at All Costs
2025-09-24
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.